Hello! I’m Melissa,
Founder of Token Blooms.
Along with my husband, Jason, we run our family-owned boutique studio in Vaughan, Ontario.
Flowers weren't the original plan.
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While studying graphic design, I picked up a part-time job in the floral department at Sobey's to earn some extra money. Somewhere between sweeping the cooler and making arrangements, I completely fell in love with the craft.​ Years later, I'm still lucky enough to combine both worlds every day.
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My background in design taught me how colour, balance, texture, and composition work together. More importantly, it taught me how to understand what people are trying to say, even when they don't quite have the words. One of my favourite parts of this job is helping couples take a handful of inspiration photos and turn them into flowers that feel like them.
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I don't think wedding flowers should ever be about the florist. They should be about you. Our hope is that when you see your bouquet for the first time, you smile because it feels exactly like your wedding.​
Behind the scenes, Token Blooms is a family business in every sense of the word. While I'm designing, Jason is helping with deliveries and set up, keeping our finances in order, cheering me on, or hanging out with our two kids during those early wedding mornings so I can focus on bringing each wedding to life. Our 4 year old son Leo, has even started helping with deliveries, and he's very proud of it!
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Planning a wedding can feel overwhelming, so our goal is to make flowers one of the easiest decisions you'll make. I genuinely care about every arrangement that leaves the studio. If it has my name on it, it has to be something I'm proud of and something that you'll love.
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We want you to feel excited, looked after, and completely confident that your flowers are in good hands. We truly believe wedding flowers should be one of the most joyful parts of planning your day, and it's a privilege to be a small part of your story.​